Elevating Engagement for a Wellness Coach
Project Details
Refining Brand Voice
Creating a Content Strategy
Designing Visual Templates
Hashtag Research and Optimization
Boosting Engagement
Project Summary
I teamed up with wellness coach Jessica Rivera to bring her brand to life on social media. Together, we created a strategy that felt authentic to her vision, combining intentional content with visuals that spoke to her audience. The result? A significant boost in engagement and a stronger, more memorable online presence for Jessica.
Project Objectives
Jessica’s main goal was to expand her reach and engagement. She wanted her social media to reflect her values and stand out in the competitive wellness space. My focus was on refining her brand voice, crafting an eye-catching visual style, and building a content calendar that showcased her expertise—all aimed at strengthening her connection with her audience and establishing her as a trusted wellness expert.
Crafting a Connection
Building a cohesive and captivating Instagram presence for [Client’s Name] was an exciting challenge. They envisioned an account that would be more than just a product showcase – something that reflected their brand’s personality and created a true connection with their audience. Our goal was to establish a tropical, upscale aesthetic that aligned seamlessly with their overall brand identity. I knew this project would be about balancing beauty and functionality, using visuals and copy that not only looked stunning but also encouraged genuine engagement.
The initial phase was all about brand immersion. I started with a strategic review of [Client’s Name]’s brand voice, audience demographics, and engagement patterns. We wanted every post to feel authentic, so I worked closely with [Client’s Name] to define the look and feel that would resonate most with their target followers. From there, I crafted a visual style that included a balanced mix of bold colors, lush imagery, and clean graphics, all curated to create a sense of warmth and sophistication.
From strategy to action
Once the strategy was set, we moved into the execution phase. I focused on curating and creating content that showcased not only their offerings but also lifestyle moments and user-generated content that brought a sense of community to the feed. I crafted each caption to capture the audience’s interest, encourage comments, and make the account feel approachable and interactive. By focusing on creating a mix of value-based content, aspirational visuals, and strategic calls-to-action, we were able to build an account that didn’t just grow in followers but created real connections with its audience.